Users will soon have a updated setting that enables them to cut down on the amount of AI-created media appearing in their feeds. This initiative comes as the company announced that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global release. This shift aligns with a surge in AI-generated material, spurred by new content generation software.
AI Proliferation Online
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature content made by AI. A large amount of this content is deemed mass-produced AI material, a label for substandard, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content created using AI tools, from digital art to science explainers, and we want to give people the ability to see more or less of that, according to their own likes,” stated a company executive.
AI on the Platform
The platform shared that there are now 1.3bn videos on its service tagged as AI-generated. In total, in excess of 100 m pieces of content are submitted to the platform each day, making AI-generated material a minor part of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI-generated videos they see by accessing the topic control feature in the platform and choosing “AI-generated content”. Other topics that are already be modified under the tool cover politics, fashion, beauty, and choreography.
Platform Guidelines
TikTok’s rules oblige creators to tag “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its community policies.
Furthermore, the platform will now apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This measure is intended to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million educational fund for specialists and groups to develop educational content about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, amid controversy over plans to cut jobs for numerous content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its user protection department in London, with trade unions and online safety experts raising concerns that humans are being replaced by AI moderation.
A company official stated that people-led review would continue to be important, but automated tools can safeguard staff by removing the most distressing content before it gets reviewed by people. The platform reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
